TikTok will ban all political fundraising on its platform as both parties prepare to escalate marketing for the midterm elections.
The social media company announced on Wednesday that it would turn off all advertising and monetization features for politicians and parties on the platform. It also said that it would allow candidates and government entities to apply for verification to minimize duplicates.
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“By prohibiting campaign fundraising and limiting access to our monetization features and verifying accounts, we’re aiming to strike a balance between enabling people to discuss the issues that are relevant to their lives while also protecting the creative, entertaining platform that our community wants,” wrote Blake Chandlee, president of global business solutions at TikTok.
These policies will be enforced through “a combination of technology and human moderation,” a spokesperson told the Verge.
The update to TikTok’s fundraising policies is part of a larger endeavor by the video app to prepare for the midterm elections. The company promised in August to take actions to combat misinformation and to encourage users to vote via content moderation and an “election center.”
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Google said on Sept. 1 that it was updating its search results to reflect accurate election information better. Twitter announced on Aug. 11 that it was adding unique labels for candidates and releasing “pre-bunks” to combat potential misinformation. Meta also said that it was taking actions to stop any election or voter interference.
