Pandora cuts first-ever direct deal with artists

By Ryan Nakashima

Published August 6, 2014 4:09pm ET

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Pandora cuts first-ever direct deal with artists — FILE - In this April 13, 2014 file photo, Win Butler of Arcade Fire performs during their headlining set on the third day of the 2014 Coachella Music and Arts Festival in Indio, Calif. Internet radio leader Pandora has come to its first-ever direct licensing deal with artists, a wide-ranging agreement with independent label group Merlin, who represents Arcade Fire, that both said would mean higher payments to artists and more play for them on Pandora stations. (Photo by Chris Pizzello/Invision/AP, File) | Chris Pizzello

LOS ANGELES (AP) — Internet radio leader Pandora has come to its first-ever direct licensing deal with artists, a wide-ranging agreement with independent label group Merlin that both said would mean higher payments to artists and more play for them on Pandora stations.

That means Merlin-represented artists like Arcade Fire, Bad Religion and Lenny Kravitz could get more rotations as their representatives will be able to lobby Pandora to place their songs earlier in playlists where they fit.

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