Apple’s response to iPhone glitches is key

By Brandon Bailey

Published September 26, 2014 12:45am ET

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Apple’s response to iPhone glitches is key — FILE - In this June 2, 2014 photo, Apple CEO Tim Cook speaks about iOS 8 at the Apple Worldwide Developers Conference in San Francisco. Apple has stopped providing an update to its new iOS 8 mobile operating software, following complaints by some users who said Wednesday, Sept. 24, 2014, that the update interferes with their ability to make phone calls. (AP Photo/Jeff Chiu, File) | Jeff Chiu

SAN FRANCISCO (AP) — Apple’s response to a high-profile gaffe involving its iPhone software may be more important than the glitch itself.

As the giant tech company scrambled to fix a software glitch that left some of its new iPhones unable to make calls, some analysts said Thursday that Apple is doing the right thing by quickly acknowledging and apologizing for the problem — which it was slower to do with earlier iPhone problems.

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