Believe it or not, image isn?t everything.
At least, that?s the opinion the folks at Smith Content maintain.
“The message makes the sale,” said John Starling, chief executive officer of the Baltimore-based marketing and communications firm. “The logo will last you about three seconds. After that, it?s the words that are driving people to the sales.”
Smith Content, which was founded by Starling and his partner, Rob MacDonald, in 2000, focuses exclusively on helping companies develop their corporate message.
“Our slogan is growth through communication,” Starling said. “We believe that?s how companies grow, in direct proportion to their ability to communicate to specific audiences.”
The firm has five full-time employees and about 35 subcontractors all over the county. Since they have been in business, Smith has handled more than 300 clients in 26 states and five countries, completing about 1,700 successful projects.
“We wake up and ask how we can grow our clients? business through communication,” Starling said. “They might think that because we don?t do design, that we think it doesn?t matter. That?s not true. We handle the strategy and content, and work designer to designer for the image.”
Smith Content does marketing, strategic planning and copywriting for MJM Innovations, a transportation management company in Baltimore. “They do a great job,” said Jeffrey Venick, CEO of MJM Innovations. “They bring some out of the box thinking and ideas. I would definitely recommend them to another business.”
Contact the Agency
Smith Content
904 W. 36th St., Baltimore
Phone: 410-235-7004
Web site: www.smithcontent.com
