Business

Capt. Citrus, face of Florida OJ, gets a makeover

By Tamara Lush
Published September 16, 2014 3:22pm ET
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Capt. Citrus, face of Florida OJ, gets a makeover
In this cover illustration released by Marvel Comics shows superhero Captain Citrus. Captain Citrus, the mascot of the Florida Department of Citrus, was redesigned from a talking orange to a superhero by Marvel Comics. The new muscular Captain Citrus will appear with Marvel's popular Avenger Assemble characters in a series of custom comic books. (AP Photo/Marvel Comics) | AP

TAMPA, Fla. (AP) — Captain Citrus was born in 2011 as a big, fat talking orange wearing a green cape. Now he’s being transformed into a buff Marvel Comics superhero who will fight evil alongside the likes of Captain America.

His first mission? Promote the benefits of orange juice in a country where carb-conscious dieters are increasingly turning away from even seemingly healthy beverages that nutritionists have slammed for having too much sugar.

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