A Milwaukee spice company is peppering its remaining customers with requests to buy gift cards after its anti-Republican ad campaign left a bad taste in a lot of mouths.

Penzeys Spices, which sells its goods mostly online and via mail order, saw its sales plunge after it ran a “Republicans Are Racist” sale on Martin Luther King Jr. weekend. On Friday, the company’s namesake boss asked for help boosting the company’s finances.