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Michael Roarty, man behind AB ad campaigns, dies

By Jim Salter
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ST. LOUIS (AP) — Michael Roarty, the marketing executive behind many of the iconic advertising campaigns that turned Anheuser-Busch into a beer industry superpower, has died. He was 84.

The brewery and the funeral home handling arrangements confirmed that Roarty died Saturday from a heart attack suffered a day earlier at his home in the St. Louis suburb of Town and Country.

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