CBS’s evening news program hosted by Norah O’Donnell has seen a sharp decline in ratings in recent months and in comparison to previous years.
The program, CBS Evening News, which has consistently fallen behind their network competitors in ABC and NBC, has continued to experience a shrinking audience since O’Donnell took over on July 15.
O’Donnell’s total viewers decreased by 17% to 5.1 million people with viewers in the key demographic 25-54 dropping by 25%, according to Nielsen. Further, the show’s weekly ratings in the key demographic have seen a decrease between 20% and 29% during the past month.
CBS News President Susan Zirinsky told the New York Post that the network is “extremely pleased with how quickly the ‘CBS Evening News’ with Norah O’Donnell has established itself as a must-see destination for exclusive reporting and investigative journalism. We’re just getting started — ratings are not the sole measure at this time.”
