Apple doubles down on content amid media mega-mergers

The race for content continues: Apple has announced a multi-year deal with famous talk show host Oprah Winfrey.

The agreement, which the Cupertino, Calif.-based company announced Friday, will add to Apple’s repertoire of original content expected as early as March, according to The Verge. The company has reportedly spent almost $1 billion on producing its own portfolio of programs, compared with the nearly $8 billion streaming-service Netflix is investing this year.