NFL bitten by crypto bug as Cowboys announce historic partnership

By Misty Severi

Published April 13, 2022 10:42pm ET

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NFL bitten by crypto bug as Cowboys announce historic partnership — FILE - Dallas Cowboys owner Jerry Jones walks on the field before an NFL football game between the New York Giants and the Cowboys on Dec. 19, 2021, in East Rutherford, N.J.

The Dallas Cowboys announced Wednesday the NFL’s first-ever cryptocurrency partnership with a team.

The deal with Blockchain.com includes club space inside AT&T Stadium, advertising opportunities, rights to social and digital integration, and an “educational summit” in which fans can learn about digital asset spaces, according to the team website.

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Cryptocurrency Dallas Deal Football NFL