President Trump’s reelection campaign will purchase a coveted ad spot during this year’s Super Bowl. The 60-second ad, which could be split into two 30-second spots, will cost the campaign $10 million.
Democratic candidate Michael Bloomberg also announced he will purchase a $10 million spot ahead of the Super Bowl on Feb. 2.
The game will be played the Sunday before the Feb. 3 Iowa caucuses and represents an opportunity for candidates to make their pitch before a nationwide audience. The Super Bowl was watched by more than 90 million people in 2019.
Trump’s team announced that the spots will run early in the game when viewership is expected to be at its highest. The Republican National Committee and Trump’s reelection team reported raising $436 million in figures released last week.
“The president’s decision to stay aggressive and keep the campaign open after his first election gave us a huge head start on his reelection,” wrote Trump campaign manager Brad Parscale in a statement. “Now 300 days out we are throttling up. The president has built an awesome, high-performance, omnichannel machine and it’s time to give it some gas.”
[Read more: ‘Unstoppable’: Trump campaign outpaces Democrats with $46M fourth-quarter haul]
