Trump administration to launch 'massive' media campaign to fight opioid crisis

A man named Devin, who has been in recovery from opioid addiction for more than a decade, shares what it was like to struggle with his disease. “I was stealing from people, buying substances on the street, and I look back at that time with a lot of shame, you know, that’s not who I am … Opioid use disorder is not a moral failing,” he says in a government-funded ad campaign intended to curb opioid abuse.

Devin now has a family, a master’s degree, and a career, and his story is part of an awareness campaign that aims to educate the public about the dangers of opioid abuse. Devin’s addiction began with a 30-day prescription from a doctor around the age of 16, following a procedure to remove his wisdom teeth.