Report: Campaigns overlook Spanish speakers

Published



WASHINGTON (AP) — Democratic candidates for federal office have spent about twice as much as their Republican counterparts on Spanish-language political ads, according to a survey of 10 states with large Hispanic populations.

Overall, the percentage of campaign dollars dedicated to Spanish-language ads has barely increased from the 2008 and 2010 election cycles, even though Hispanics are viewed as a voting bloc growing in size and influence. About 4.6 percent of advertising dollars, or $16 million, went to Spanish-language political ads in the states reviewed.

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