FREEPORT, Maine (AP) — With the final retail push under way, L.L. Bean CEO Chris McCormick is playing Santa’s helper against a backdrop of conveyor belts and beeping front-end loaders as he boxes up slippers and shirts. But there’s little time to reflect on the holiday cheer those gifts will bring because he’s busy concentrating to make sure no shipments go astray.

At L.L. Bean, top executives are abandoning their desks to work in the shipping department and to answer customers’ phone calls as part of an annual all-hands-on-deck approach to ensure last-minute purchases arrive at their destinations before Christmas.