In the last month, Renegade has been busy.
The full service communications firm recently developed four separate video-based campaigns, all to be finalized in the next two weeks.
The Maryland Department of Disabilities sought Renegade when they wanted to dispel the myth that disabled people are incapable of being useful in the workplace. Renegade developed two 30-second PSAs, two 60-second radio spots and news print ads.
“We worked with people with particular handicaps and took a heartwarming approach,” Creative Director Chris Beutler said. “It was sort of an empowerment campaign.”
The company also worked with the Maryland Center for Arts and Technology to develop a 30-second Public Service Announcement. “The Maryland Center for Arts and Technology is an organization that recruits people from the inner city and trains them to get out into the workplace,” Renegade Executive Vice President Jennifer Spine said. “They basically wanted to get the word out about who they are.”
The spot was a graphics-driven, high-impact piece that was strictly image-based using images and music. Because most of their capabilities are in-house in their design, animation and editing suites, Renegade was able to create a nice piece for less than you might think. “For clients that rely on government funding and private donations, we are able to come up with a creative strategy that doesn?t break the bank,” Spine said. “[The spot] was creative and to the point within their budget.”
One of the most innovative ideas that Renegade helped to develop was a two-minute video for Wilmington Trust Bank aimed at prospective clients. “[Wilmington Trust] had come up with the strategy for the device,” Beutler said. “In our role, we did a brush on the script and then did all of the direction, editing and final delivery, delivering all the way to Apple for positioning on the i-Pods.”
Renegade also just wrapped up a four-minute video for the Maryland film festival, which will be used as a fundraising campaign for prospective corporate sponsors. “We combined three days of street filming with digital photos,” Beutler said. “It?s contemporary and it has a high-energy flavor to it.”
Renegade
» 10950 Gilroy Road, Suite J, Hunt Valley
» 410-667-1400; www.getrenegade.com
