SACRAMENTO, Calif. (AP) — Gov. Jerry Brown sought to persuade college students on Thursday to support his November tax measure, telling them a quarter-cent increase in the state sales tax and higher income taxes on the wealthy are a small price to pay for a more stable state budget and secure higher education funding.

Putting it in everyday terms, the Democratic governor told about 100 students at Sacramento City College that Proposition 30 asks for a small sacrifice — about a penny on a $4 deli sandwich — from most Californians. But it asks the most from the state’s wealthiest people, who would pay higher income taxes on a sliding scale for annual incomes greater than $250,000.