AUSTIN, Texas (AP) — For all the talk of space travel, the wearable gadgets, marketing stunts and lavish parties, something was missing at this year’s South By Southwest Interactive Festival: the next “hot app.”

The brainy tech jamboree held each year in Texas’ capital city is known as the place where Twitter soared from obscurity to the world stage in 2007. It’s where the location-sharing app Foursquare came out in 2009.