Cream of Wheat announced that it will remove the depiction of a black chef from its packaging after a review of the logo revealed that some customers found it offensive.
“For years, the image of an African-American chef appeared on our Cream of Wheat packaging. While research indicates the image may be based upon an actual Chicago chef named Frank White, it reminds some consumers of earlier depictions they find offensive,” a representative for B&G Foods, the parent company of Cream of Wheat, told Good Morning America on Monday.
“Therefore, we are removing the chef image from all Cream of Wheat packaging,” the company said.
Cream of Wheat announced in June that it would be reviewing the logo after several other products, including Ben’s Original, Mrs. Butterworth’s, and Aunt Jemima, decided to change logos they also believed to be offensive depictions of a racial minority.
B&G Foods also announced that it would be partnering with culinary programs to help “African-American and Latinx candidates through various scholarship and other initiatives.”
