Burger King has unveiled “Real Meals” to describe “real” moods as part of Mental Health Awareness Month.
“Burger King restaurants understand that no one is happy all the time,” Burger King said in a statement. “That’s why they’re asking guests to order a Whopper meal based on however they might be feeling.”
The meals, which appear to mock McDonald’s Happy Meals, include a Burger King Whopper, fries, and a drink. Options include the Blue Meal, the Salty Meal, the Yaaas Meal, the DGAF [Don’t Give A F—] Meal, and the Pissed Meal, NBC News reports.
They can only be purchased at Burger King locations in New York City, Los Angeles, Austin, Seattle, and Miami. Burger King partnered with the nonprofit group Mental Health America to launch the meals.
“By using its internationally known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion — and letting its customers know that is OK to not be OK,” Mental Health America president Paul Gionfriddo told NBC News.
Despite Burger King’s good intentions, “Real Meals” encountered some ridicule on social media. For example, senior editor at Food and Wine Kat Kinsman questioned what Burger King was doing to help their employees’ mental health.
“So I guess I want to ask @BurgerKing is what they’re doing for the mental health of their employees,” Kinsman tweeted. “Are they getting access to free/low-cost counseling? Is there healthcare? A living wage? A clear channel to report harassment? Paid sick leave? Or just boxes for the ‘gram?”
“And it is FINE to feel the way you feel and to have utter garbage brain days, but if companies want to wade into this pond on a big corporate-ass level, PONY UP with re$ources,” she said. “Be brave enough to put @CrisisTextLine or @TrevorProject info on the box. Do something USEFUL.”
[Read more: Burger King apologizes for ‘insensitive’ ad showing chopsticks used for Vietnamese chicken sandwich]
And it is FINE to feel the way you feel and to have utter garbage brain days, but if companies want to wade into this pond on a big corporate-ass level, PONY UP with re$ources. Be brave enough to put @CrisisTextLine or @TrevorProject info on the box. Do something USEFUL.
— Kat Kinsman (@kittenwithawhip) May 2, 2019
feeling down? come to burger king where we pay our employees $8.70 an hour. we definitely care about mental health and this isn’t a cheap ploy to appear “woke” https://t.co/RgcCtNNwnM
— jordan (@JordanUhl) May 2, 2019
