WASHINGTON (AP) — Sometimes, all it takes is a $7 burrito gift card to get high school seniors to submit their college applications early.

“You always have some students who say, ‘I don’t want to go to college,’ but they don’t realize whatever it is in life, they need to go to college for it,” said adviser Martin Copeland at Theodore Roosevelt High School in the District of Columbia. “They don’t realize it until May. For those students, these incentives work.”