Writing a new chapter for MTV: Scripted shows

By Frazier Moore

Published June 15, 2012 1:47pm ET

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Writing a new chapter for MTV: Scripted shows — This undated image released by MTV shows David Janollari, MTV's head of programming. Janollari is pushing to make MTV a full-service entertainment source by supplementing its popular reality fare with a slate of scripted dramas and comedies. (AP Photo/MTV) | AP

NEW YORK (AP) — Maybe even more than other media bosses, David Janollari has to keep a moving target in his sights.

Of course, wherever you look, the media landscape is in flux these days.

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