LOS ANGELES (AP) — While the lines to try virtual reality have been among the longest at the Electronic Entertainment Expo, the buzzed-about technology isn’t necessarily a dominating force at the game industry’s annual gathering, not when there are dozens of other queues — and immediate financial prospects — for traditional games.

Sony and Oculus VR, the startup that launched the latest VR obsession two years ago and was purchased by Facebook earlier this year for $2 billion, haven’t announced plans to bring their respective headsets to market. That hasn’t stopped the companies from touting VR with demonstrations in front of and behind closed doors at E3.