Business

NBC hopes free pass will help TV Everywhere

By David Bauder
Published February 3, 2014 7:07pm ET
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NBC hopes free pass will help TV Everywhere
Huang Xintong and Zheng Xun of China perform during a figure skating practice session at the Iceberg Skating Palace ahead of the 2014 Winter Olympics, Monday, Feb. 3, 2014, in Sochi, Russia. (AP Photo/Mark Baker) | Mark Baker

NEW YORK (AP) — NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.

The network said Monday it will give subscribers a 30-minute “free pass” to Olympics video before they are asked to verify that they are paying customers. On subsequent days, customer will get five minutes free before they have to check in.

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