Eight service beds and four specialized mechanics make Auto Showcase Dealership a destination for customers looking to purchase and service foreign luxury vehicles.
The Laurel-based dealership has plush leather couches inside the waiting area and rows of luxurious vehicles outside in the parking lot.
“We carry mostly high-end cars,” said Ronnie Williams, sales manager at Auto Showcase. “And because our clientele want foreign cars, that is what we carry the most of.”
The dealership has two addresses, separated from each other by only three blocks of Reisterstown Road.
Each location presents a different display of luxury cars.
At the West Northern Parkway location, one can find BMW 745s. At the Reisterstown store, there are Hummers, Mercedes and Cadillacs.
“It’s not typical for a dealership to have this type of variety of high-end cars, so we see a lot of out-of-state customers,” said Williams.
Interestingly, 60 percent of the dealership’s sales are done online by these out-of-state buyers, according to Williams.
A brief stroll through the lots will impress customers with a glimpse of hard-to-find models, such as a 2005 BMW 645 CI Convertible and even Lamborghinis.
Three months ago, Auto Showcase sold a Lamborghini to a lucky customer for around $200,000, said Williams.
“Prior to working at Auto Showcase I was in the advertising field,” said Williams. “So I know how to talk with people and help them figure out what they want.”
Apart from the car business, Williams describes himself as a huge football fan. “When the season?s over I don’t even know what to watch,” he said, laughing.
Asked about Saturday?s Ravens-Colts playoff game, Williams had some thoughts.
“The Ravens are a tough team,” said Williams. “If the defense keeps its head together and puts enough pressure on [Colts quarterback Peyton] Manning, we should do alright.”
Auto Showcase
» 6101 Reisterstown Road
Baltimore, MD 21215
410-745-0200
» 4010 West Northern Parkway
Baltimore, MD 21215
410-358-7777
