A grassroots political organization that supports presidential candidate Bernie Sanders released a glossy 47-second video spoof showing scantily clad women frolicking along a beach and kissing a perfume bottle adorned with a bobblehead of the Vermont senator.
“Introducing Bérnié, the people’s perfume,” says a woman in the ad as waves crash on a shoreline.
The video, which mocks the hypersexualized perfume industry, features the 78-year-old’s voice echoing behind an electronic beat as two women and a man are seen in close-ups caressing the perfume bottle. At one point, they carve Sanders’s name into the sand.
One of the actors rips up a $9,000 medical invoice, while another sets fire to a $67,000 Great Lakes Higher Education Corporation student loan bill. The video has received 10,000 Twitter likes since it was posted on Monday.
“Medicare for all,” says Sanders in the video. “We’re going to win the Democratic nomination, and together we are going to defeat Donald Trump.”
Director Amber Schaefer, who has created work for College Humor and Geico, filmed the advertisement for free as an ode to her preferred candidate in the 2020 race.
“The idea behind the ‘campaign’ is to complicate the white male Bernie Bro (false!) narrative and show women and people of color feeling the Bern,” Schaefer told the Nation.
Introducing Bérnié- The People’s Perfume
Find out more: https://t.co/hlJY6hOS25 pic.twitter.com/RbVNcge5dp
— People for Bernie (@People4Bernie) January 27, 2020
