When Tim Tebow’s pro-life ad ran during the Super Bowl, I wasn’t a fan of it. It seemed so innocuous as to be a lost opportunity. Why did Focus on the Family pay so much money, create such a ruckus only to punt (forgive the pun) the issue when the Tebows finally came on-screen? It was a nice ad, which drove traffic to the Tebows’ powerful story, on Focus’ website, but I thought it should have done more.

On the other hand, I may have been short-sighted. It occurs to me that the strategy for Focus on the Family may be to create pro-life ads so utterly innocuous that they necessarily make critics thereof look like total loons.