MORE LOCAL NEWS: Defying trends that have hurt the news industry, the average broadcast television station in the United States has added nearly an hour’s worth of newscast time to its day over the past three years, a study released Wednesday found. On weekdays, a typical station airs five and a half hours of local news.
STABILITY: Local news is generally a steady and reliable income generator for regional stations. Mornings are the biggest growth period
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CAMPAIGN EFFECT: Political ads are often concentrated on local newscasts, and the more newscast time, the greater chance to sell ads.
