Coca-Cola’s market value reportedly drops $4 billion following Cristiano Ronaldo’s snub

Soccer player Cristiano Ronaldo doesn’t appear to be a fan of soda, and a recent rebuke of the carbonated beverage coincided with a reported $4 billion plummet in Coca-Cola’s market value.

The Portugal soccer captain, who is participating in the European Championship, moved two Coca-Cola bottles out of the shot during a press conference Monday. He then said “aqua” and grabbed a bottle of water, appearing to encourage people to drink water and not soda.

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Coca-Cola’s share price reportedly dropped from $56.16 at the end of Friday and then to $55.22 after Ronaldo’s press conferences.

As a result of the market share tumble, the value of the company went from $242 billion to $238 billion.

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“Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences,” a Euro 2020 spokesperson said. Everyone “is entitled to their drink preferences.”

Despite Ronaldo’s anti-soda stance, he has promoted finger-lickin’ good Kentucky Fried Chicken.

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