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Fox sells digital ‘Prometheus’ 3 weeks before DVD

By Washington Examiner
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LOS ANGELES (AP) — In an effort to kick-start still nascent sales of digital movies, 20th Century Fox has begun selling digital versions of the sci-fi thriller “Prometheus” three weeks ahead of the movie’s release on Blu-ray and DVD.

The move is a reflection of the industry’s effort to promote the concept of movie ownership on digital platforms.

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Entertainment