Impossible to imagine American college football without Notre Dame. Rockne. “Win one for the Gipper.” The Four Horsemen. The Blue and the Gold. Heismans and national championships by the bushel. Rudy. Exclusive television deals. And now, as Kavitha A. Davidson at Bloomberg reports:
Notre Dame and Under Armour Inc. have signed a 10-year apparel deal worth $90 million that is reportedly the largest in college sports history.
Is this is a good thing for college sports and amateur athletes? Of course it is. As Notre Dame Athletic Director Jack Swarbrick says:
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