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Toyota’s most rugged Land Cruiser is back in Japan

By Yuri Kageyama
Published August 25, 2014 9:51am ET
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Toyota’s most rugged Land Cruiser is back in Japan
Toyota Land Cruiser chief engineer Sadayoshi Koyari speaks in front of the Land Cruiser 70 van, right, and its pickup model, left, during the Land Cruiser Motor Show at a Toyota showroom in Tokyo Monday, Aug. 25, 2014. Toyota Motor Corp. is bringing back the Land Cruiser 70 in Japan, catering to nostalgic demand for the rugged off-road vehicle. The Land Cruiser 70, the toughest of the Land Cruiser models, arrives at Japanese dealers Monday. But it's on sale for only a year. (AP Photo/Shizuo Kambayashi) | Shizuo Kambayashi

TOKYO (AP) — Toyota Motor Corp. is bringing back the Land Cruiser 70 in Japan, catering to nostalgic demand for the rugged off-roader that’s favored for challenging terrains and as an aid agency vehicle in disaster zones.

The 3.6 million yen ($35,000) Land Cruiser 70, the toughest of the Land Cruiser models, arrives at Japanese dealers Monday. But it’s on sale for only a year, with planned production of 200 a month.

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