Baltimore marketing and development firm SPIN makes an effort to come full circle with all its clients.
“SPIN is an acronym for strategy, public relations, image and business development,” SPIN owner and principal Pauline Harris explained. “What we do for the client is how we came up with our name. When you think about those four services, those are the ones we offer. We?re more than an ad agency. We?re really an extension of a firm?s marketing department.”
Which, she explains, is exactly what SPIN?s company philosophy is. “The [client?s internal] department, they have a marketing director who has their hands full, they just don?t get to the direct mail piece or whatever it is. We help orchestrate that,” Harris said. The agency will do everythingfrom designing brochures to writing press releases to developing strategic plans, she added.
Harris, who worked her way up to director of marketing from what had initially began as a receptionist position at an architectural firm, has worked in the architectural industry since 1977. Five years ago, she began SPIN with a partner who has since left the firm. With eight employees and 13 active clients up and down the East coast, SPIN mainly works with the building industry.
Konover Construction, a Connecticut-based firm with offices in Columbia, has been working with SPIN for the last four years. Tom Rousseau, the vice-president of business development of Konover, says he is continuously impressed with the work SPIN develops for the company. “Their business is the industry that I am in, so they know the business,” he said. “Pauline [Harris] is a phenomenally bright woman who gets it. She has aligned herself with some people who have done wonders for my marketing and public relations efforts.”
Contact the Agency
» SPIN, 3000 Chestnut Avenue, Suite 100, Baltimore
» 410-889-4112, spinllc.com
