Twitter promises ‘transparency’ in ads after 2016 election miscues

Published October 24, 2017 8:55pm ET



Social media giant Twitter is promising it will be more transparent with who is behind the ads people see following revelations that Russia used the messaging platform in an attempt to influence the 2016 presidential election.

In new policies revealed Tuesday, Twitter said it will create an “Advertising Transparency Center” that will allow users to see all ads being run on its platform. The new transparency effort will show the length the ads have been running, as well as who paid for them, how much they cost and who they were targeted toward.

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