Sweet victory: Ben and Jerry’s honors landmark gay marriage decision

In celebration of today’s 5-4 Supreme Court ruling that states must allow and recognize gay marriage, the popular ice cream company announced on it’s website Friday that it is renaming its Chocolate Chip Cookie Dough ice cream flavor to “I Dough, I Dough” for the summer.

It will be available at participating Ben & Jerry’s locations nationwide, and also online via the Human Rights Campaign, the nation’s largest lesbian, gay, transgender and bisexual civil rights organization.

All sales proceeds will go to benefit that organization.

“Ben & Jerry’s is proud of the Supreme Court’s landmark decision against discrimination as it boldly stands up for equality for same sex couples everywhere,” Jostein Solheim, CEO Ben & Jerry’s, said in a press release. “And at Ben & Jerry’s, there’s only one way to celebrate: with a scoop of I Dough, I Dough, Marriage equality never tasted so good.”

Other food companies also used social media to react to the gay marriage decision, in particular Twitter, where the hashtag #LoveWins began trending nationwide Friday. Domino’s Pizza tweeted out a picture of a series of hearts making up the shape of a pizza slice, boasting a rainbow of colors.

Chipotle had something a little more suggestive to say on the matter. Above a rainbow colored burrito, the text of the tweet read: “Homo Estas? Very well, thank you. #LoveWins.”