The British government, led by Prime Minister David Cameron, recently introduced a new initiative offering first-time parents relationship counseling, childcare classes, and advice via email and text message – all subsidized by the National Health Service, Department of Health, and Department for Education.

Called the Information Service for Parents, the program offers links to “videos showing midwives demonstrating practical advice such as bathing your baby” and articles on how to change diapers or “nappies,” how to breastfeed, and how to soothe a crying baby. Parents can sign up to receive emails every week throughout pregnancy and the first three months after birth, with emails arriving monthly after that.