Steve Eldridge: Marketing gimmicks may not work for Baltimore public transportation

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Transportation officials in and around Baltimore are always looking for ways to increase the number of people who ride transit. Believe it or not, the city of Atlanta is having the same trouble and officials at the local transit agency (MARTA) have hired a company to help them.

The company is, if little else, creative. Some of the proposals from BrightHouse are to put artwork from local artists in the rail cars and the stations.

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