Study: Trump Has Earned $2 Billion of Free Media Coverage

By Chris Deaton

Published March 15, 2016 4:04pm ET

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Study: Trump Has Earned $2 Billion of Free Media Coverage — No one can really question the net worth of Donald Trump’s free media coverage. It’s nearly $2 billion, according to mediaQuant, a data research firm that assigns values to the media performance of brands and organizations. The New York Times has more: Like all candidates, he benefits from what is known as earned media: news […]

No one can really question the net worth of Donald Trump’s free media coverage.

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