Cocaine marketing gets revamped

Published



The Web site for Cocaine Energy Drink recently got a make-under. Redux Beverages LLC, the company behind Cocaine, has stripped its Web site of all text calling the drink an alternative to an illegal drug after a stern warning from the Food and Drug Administration.

The company underwent inspection by the FDA on Feb. 14, and the agency found issues with Cocaine being marketed as a dietary supplement “intended to prevent, treat, or cure disease conditions,” and as an “alternative to an illicit street drug.”

Full midterm coverage.Deeper analysis.

Get unlimited access to Washington Examiner's reporting, expert analysis, and coverage of the midterm elections.

Get Unlimited Access

Cancel anytime.