Brought to you by Abercrombie & Fitch
After the PA primary, everyone was buzzing about the three young guys in Abercrombie & Fitch logo shirts prominently behind Obama during his concession speech (right). Is this a genius new advertising technique? And who is selling who? WWD reports:
But it was Obama’s people, not A&F’s, who put them there–possibly to bolster the candidate’s youth appeal after losing to Sen. Hillary Clinton by a 10-point margin. “Thanks to the Obama campaign for the great product placement. We wish we thought of it,” said Tom Lennox, A&F’s vice president of corporate communications. “If Hillary is interested, we’ve got stores in North Carolina, Indiana and Oregon.”
Adding “more white people” to the risers didn’t work out so well for Obama in Pennsylvania, but maybe “more white people in A&F logo shirts” will do the trick for Indiana.
