It?s been a good 10 years for A. Bright Idea.
What started as a one-person ad shop in founder and President Anita Brightman?s private home now has grown to become an agency with 40 clients, eight employees and a soon-to-be new headquarters.
Brightman says it was her husband who first encouraged her to strike out on her own. She had been working in the government relations sector as a public relations executive.
“I grew tired of the travel schedule,” she said, adding that she was traveling two or three weeks out of a month. “We had just moved into a new house, we installed a phone line upstairs and slowly added clients and staff. It was a very slow and very smart growth.”
Brightman attributes the agency?s growth to the fact that they are now offering a significant amount of media placement services for agency clients.
“We had not been doing a lot of that in the past,” she said, adding that her husband recently joined the team in the past year, bringing in clients such as the Baltimore Orioles and the Maryland Jockey Club, which “certainly has added to the growth as well.”
Dr. Lee Tannenbaum, founder of the Bel Air Center for Addictions, approached the agency when he wanted to open his clinic devoted exclusively to treating substance abusers.
“[A. Bright Idea] was great, they were very attentive. They helped me develop my concept from the start. I am very happy with them. I made something up in my head, and they made it happen,” he said.
Brightman stresses that the firm is not only able to put together a compelling marketing package, but also helps companies through the entire design process.
“We can help them execute every element of the plan, whether it?s designing a logo or building a corner of the business. We are interested in putting together a great package for our clients to get them great results.”
