Major retailers, from Best Buy to Target to Toys R Us, are promising to match their competitors’ prices. Payment processor PayPal and Citi are also jumping in on the trend.
The policies for price matching can be confusing. Generally customers just need to bring in an advertisement or printout to prove that the same item is available elsewhere at a lower price. In some cases, shoppers can come back with a receipt and get a refund for the difference if the price of an item they purchased has since been reduced.
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