LOS ANGELES (AP) — The conference room inside Big Red Button Entertainment’s offices would look unremarkable if it weren’t for the vibrant panoramas of a cartoony, tree-filled world plastered next to portraits of colorful creatures and robots on the walls. At first glance, one of the critters looks like Sonic the Hedgehog — if he donned a brown scarf and sport tape around his appendages.

But it’s not a blur. Or a shadow. That’s indeed the intrepid new look of the iconic video game character, who originally raced into gamers’ hearts in 1991 as the star of the fast-paced side-scroller “Sonic the Hedgehog” before becoming the face of game maker Sega. The latest makeover of Sonic isn’t simply about accessorizing the 22-year-old character with new gear.