PITTSBURGH (AP) — More than 100 protests against the natural gas drilling process known as fracking are scheduled to take place around the world on Saturday, building on public concerns but also using an overly simplified message to spur outrage.

The GlobalFrackdown website and campaign was developed by Food & Water Watch, a Washington, D.C. nonprofit that was once part of Ralph Nader’s Public Citizen group. The campaign claims that fracking “has already damaged communities and ruined lives. It pollutes water and makes people sick.”

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