A New York Times article published this week investigating claims of inauthenticity against a Brooklyn-based chocolatier is barely 900 words long, but the paper managed somehow to squeeze in four errors.
That’s one error per every 225 words.
The article, “Unwrapping the Mythos of Mast Brothers Chocolate in Brooklyn,” investigates claims that the owners of Mast Brothers in New York City have been “faking how they learned to grind their cocoa beans.”
The report, which was well-received upon publication, appeared online on Dec. 20 and in print on Dec. 21.
The Times issued a list of corrections on Dec. 22.
“Because of an editing error, an article on Monday … misstated name of the series written by the blogger Scott Craig about the company. It was called ‘What Lies Behind the Beards,’ not ‘What Lies Beyond the Beards,'” the Times apologized.
“The article also misspelled, in some copies, the surname of a former pharmaceuticals company executive who is charged with securities fraud and to whom some have drawn comparisons on social media. He is Martin Shkreli, not Shrekli,” it added.
The corrections continued.
“The article also misstated the number of chocolate bars made at Mast Brothers’ North Third Street Shop in Williamsburg. It is 1,500 bars a day, not a year,” the newspaper reported.
“And the article referred imprecisely to the location of the main Mast Brothers factory. It is adjacent to the Brooklyn Navy Yard, not in it,” it added.
The owners of Mast Brothers, Rick and Michael Mast, deny all claims that they’ve been faking their methods.
