Emerging Trends of the Presidential Campaign

Pew issued a report yesterday with new numbers on the presidential race that underscore some themes likely to endure throughout the campaign. A few points deserve special note. First, Pew highlights a point I expect we’ll hear repeatedly for the balance of the campaign: This is no Tweedle Dee and Tweedle Dum election. Americans hold very divergent views of the two candidates. For example, they think Obama has new ideas, but they believe McCain is more qualified to be president. Pew writes this:

Voters see the candidates’ personal strengths and weaknesses in starkly different terms. Fully 74% of voters, including a solid majority of McCain supporters (58%), say that Obama rather than McCain “has new ideas.” McCain holds about a two-to-one advantage in views of which candidate is “personally qualified to be president” (55% to 27%). In previous campaigns, voters’ assessments of the candidates’ traits were more evenly balanced.

Second, while McCain suffers from an “enthusiasm” gap, as Stephen Hayes, among others, has noted, Obama continues to struggle with consolidating his own Democratic base. According to Pew:

John McCain, the presumptive GOP nominee, has an enthusiasm problem. McCain engenders less strong support than does Obama and has much weaker support than George W. Bush did at this stage in his presidential campaigns. While Obama draws more enthusiastic support, he has a unity problem. Clinton’s former supporters have moved in Obama’s direction since the primaries ended, but significant numbers remain undecided or say they might vote for McCain in the fall.

Third, McCain continues to do well with “independents,” a significant voter group both campaigns are working hard to persuade. “Independents remain evenly split, as was the case in late May; 42 percent support Obama while 41 percent support McCain,” according to Pew. Finally, compared to 2004, a larger percentage of these independent voters remain undecided.

Compared with four years ago, a much greater share of independents are either undecided or say they might change their minds between now and the election. Nearly half of independents (46%) are undecided or may change their minds, up from 28% in June 2004. Candidate differences, voter enthusiasm, consolidating base voters and winning the swing population are all topics I expect we’ll hear a lot about in months ahead.

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