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Disney CEO admits it made a mistake with ‘aggressive’ price hikes

By Asher Notheis
Published March 11, 2023 10:31pm ET
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Disney CEO admits it made a mistake with ‘aggressive’ price hikes
Walt Disney Company CEO Bob Iger acknowledged the company misstepped in its recent price increase for its theme parks, saying the company was “too aggressive.” Iger’s statement was made while speaking at the Morgan Stanley Technology, Media and Telecom Conference on Thursday, where he addressed the negative reactions to the recent decision to increase prices […]

Walt Disney Company CEO Bob Iger acknowledged the company misstepped in its recent price increase for its theme parks, saying the company was “too aggressive.”

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Disney Inflation Theme Parks