Record 200 million people shopped over Thanksgiving weekend, exceeding expectations

By Zach Halaschak

Published November 28, 2023 5:53pm ET

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Record 200 million people shopped over Thanksgiving weekend, exceeding expectations — A gift card display stands at a Walmart Inc. store in Burbank, California, U.S., on Monday, Nov. 19, 2018. To get the jump on Black Friday selling, retailers are launching Black Friday-like promotions in the weeks prior to the event since competition and price transparency are forcing retailers to grab as much share of the consumers' wallet as they can. | (Patrick T. Fallon/Bloomberg)

More than 200 million consumers shopped over the Thanksgiving weekend, which is a new record, according to the National Retail Federation.

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Holidays Retail Spending Thanksgiving