Forget Cocaine Energy Drink. A new coffee roaster from San Francisco is hoping that drug-culture-laced marketing will help it sell Meth Coffee ? a blend of arabica coffee and the herbal supplement yerba mate ? at $12 for a 10-ounce pouch.

The company?s Web site MethCoffee.com includes a disclaimer that no methamphetamines are included in the coffee, but touts yerba mate as an energizing addition to their beans. Yerba mate is a species of holly, and when steeped in hot water it is slightly less potent than coffee but gentler on the stomach, according to the website Wikipedia.