THE NEWS: Mattel Inc., the largest U.S. toy maker, said Tuesday its second-quarter net income rose 20 percent, on strong demand for Barbie and Monster High dolls and lower advertising and sales costs.
THE CONTEXT: The second-quarter is a seasonally small one for toy makers, as most sales come during the second half of the year and the holiday season. But results beat Wall Street expectations.
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WHAT’S NEXT: El Segundo, Calif.-based Mattel has toys tied into the Disney movie “Brave,” released in June and “Batman – The Dark Knight Rises,” which opens Friday.
