After losing the 2020 special election to keep her Senate seat, former Republican Sen. Kelly Loeffler has a conservative answer to Stacey Abrams: an advocacy organization called Greater Georgia.
The 501(c)(4) nonprofit organization aims to register new conservative voters, continue outreach to those voters in nonelection years, and tackle election laws by strengthening “election transparency and uniformity.”
Loeffler, who has a background in finance and an estimated net worth of around $800 million, put seven figures into the organization and will be its chairwoman.
“Our state is greater — and our democracy is stronger — when everyone’s voice is heard, and that’s exactly what Greater Georgia’s work is about,” Loeffler said in a statement on Monday. “But for too many in our state, the importance — and even the sanctity of their vote — is in question. That’s why we’re rolling up our sleeves to register conservative-leaning voters who have been overlooked, to regularly engage more communities, and to strengthen election integrity across our state.”
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Loeffler was appointed to her Senate seat in 2019 by Republican Gov. Brian Kemp after former Republican Sen. Johnny Isakson resigned due to health reasons. That triggered a special election in 2020, which she lost in a close election to Democratic Sen. Raphael Warnock.
A Democratic win in Loeffler’s race, as well as in the normal 2020 Senate election and in the presidential race, shocked conservatives in the longtime Republican stronghold.
Abrams, a former Georgia Democratic gubernatorial candidate, is widely credited with helping to flip Georgia blue after years of voter outreach and advocacy for changing voting laws in part through her liberal organization Fair Fight.
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In the aftermath of the 2020 election and repeated claims from former President Donald Trump that the election he lost by about 11,780 votes was “rigged,” Loeffler’s organization could face a lot of pressure to focus on election laws and integrity issues.
“Elections at every level have consequences — and we’re already seeing the consequences of recent elections play out in Georgia and across the country. Conservatives have a winning message, we just need to go out and share it with more people. By registering new voters, broadening our outreach, and rebuilding trust in our election process, we can create better outcomes, strengthen our democracy, and lift up more voices in our state,” Loeffler said.
